These Terms of Use govern access to and use of the website www.primero.com and any content, products, or services made available through it.
The website is operated by Primero AI, S. de R.L. de C.V. (“Primero AI”, “we”, “us”, or “our”), with address at La Laguna 24, Jardines del Pedregal, Alcaldía Coyoacán, 04500, Mexico City, Mexico.
By accessing or using the website, you agree to these Terms of Use. If you do not agree, you should not use the website or any services offered through it.
Scope
These terms regulate access to and use of the website, including any content, materials, product information, forms, digital tools, or services made available through www.primero.com.
Primero AI may modify, suspend, interrupt, deactivate, or remove parts of the website, its content, or its services at any time.
Some content or services may require prior registration, subscription, or a separate agreement. Where that applies, additional terms may govern that access or service.
Eligibility
The website is intended for people who are at least 18 years old. By using the website, you represent that you have the legal capacity required to accept these terms.
The website is primarily intended for users in Mexico. If you access it from another jurisdiction, you are responsible for ensuring that your access complies with local law.
Acceptable Use
You agree to use the website lawfully and in accordance with these terms. You must not:
- Use software or automated systems to scrape, download, or interfere with the website.
- Use the website in a way that violates the rights of others.
- Attempt to access systems, data, accounts, or areas for which you do not have permission.
- Interfere with the security, availability, or normal operation of the website.
- Provide false, unlawful, or misleading information through forms or communications.
If you become aware of unauthorized access to an account, credential, or system, you should notify Primero AI promptly.
Availability and Content
Primero AI works to keep the website available and operating properly, but we do not guarantee uninterrupted access, continuous availability, or error-free operation.
We do not guarantee that website content or software will always be free from errors, malware, or harmful components. You are responsible for using reasonable security measures on your own devices and systems.
Privacy and Data Protection
Personal data collected through the website is handled according to our Privacy Notice.
Our website may use cookies or similar technologies to improve functionality, measure usage, detect errors, and improve content. You may manage cookies through your browser settings.
Intellectual Property
Primero AI owns or lawfully uses the intellectual property and industrial property rights associated with the website, including source code, design, visual assets, copy, logos, marks, media, and other materials.
You may view, print, copy, or store website materials only for strictly personal use unless Primero AI provides written authorization for another use.
You may not reproduce, distribute, modify, publish, or exploit website content for commercial purposes without prior authorization from Primero AI.
If you believe content on the website violates intellectual property rights, contact us at team@primero.com.
Third-Party Services
The website may reference or integrate third-party services, links, tools, or platforms. Primero AI is not responsible for third-party websites, services, terms, privacy practices, or content.
Limitation of Liability
To the extent permitted by law, Primero AI will not be liable for losses, damages, or claims arising from misuse of the website, interruption of access, errors in content, unauthorized access, or use of third-party services.
Nothing in these terms limits liability where it cannot be limited under applicable law.
Changes to These Terms
Primero AI may update these Terms of Use from time to time. Updates will be published on this website. Continued use of the website after updates are published means you accept the updated terms.
Governing Law and Jurisdiction
These terms are governed by the laws of Mexico. Any dispute related to the website, its content, products, services, or these terms will be submitted to the competent courts in Mexico City, Mexico.