About us

Who we are

We are the AI transformation company of Latin America, helping the region's largest organizations modernize their operations with AI and unlock new revenue opportunities. We are a team building with a deep understanding of how institutions here work.

From Latin America, for Latin America.

SamsamY CombinatorMarcoPoloKeto Kare

Seasoned operators

Participated in Y Combinator Built a 100K-user e-commerce platform Sold a company to Nestlé

Independent by design

Primia is model-, cloud-, and infrastructure-agnostic. We optimize each workflow for performance, cost, and control, not for a preferred vendor.

Local context. World-class engineering.

Our forward-deployed engineers combine deep regional expertise with exceptional technical caliber.

What we're building

Our product, Primia, works horizontally across every function of an institution. It gives AI three things it has never had inside these organizations: the ability to understand, to reason, and to execute.

Primia connects directly to the legacy systems an institution already runs and turns that fragmented data into one shared picture of how it actually works. On that foundation, it reasons across the whole operation and powers AI agents that carry out real work with institutional-grade authentication, governance, and traceability built in.