Publication date: November 8, 2025 Last updated: November 8, 2025
This Privacy Notice explains how Primero AI, S. de R.L. de C.V. (“Primero AI”, “we”, “us”, or “our”) collects, uses, protects, and handles personal data provided through our website, applications, digital tools, and related services.
Primero AI is established at La Laguna No. 24, Jardines del Pedregal, Alcaldía Coyoacán, 04500, Mexico City, Mexico.
Controller
Primero AI is the controller responsible for the personal data you provide to us. We process personal data in accordance with applicable Mexican data protection law, including the Federal Law on Protection of Personal Data Held by Private Parties and its regulations.
For privacy requests, contact us at privacy@primero.com.
Personal Data We May Collect
We collect personal data only when it is provided to us or is necessary for the operation of our services.
| Category | Examples |
|---|---|
| Identification data | Name |
| Contact data | Email address |
| Work data | Company, job title |
| Academic data | We do not intentionally collect academic data |
| Financial or patrimonial data | We do not intentionally collect financial or patrimonial data |
| Biometric data | We do not intentionally collect biometric data |
If you provide personal data about another person, you confirm that you have the authorization required to share it with Primero AI.
Purposes of Processing
We process personal data for the following primary purposes:
- Responding to requests, questions, and communications.
- Managing existing or potential business relationships.
- Providing information about Primero AI products and services.
- Processing, updating, modifying, or confirming requested services.
- Complying with legal, contractual, and operational obligations.
- Responding to privacy rights requests.
We may also use personal data for secondary purposes, such as service quality evaluation, product updates, newsletters, marketing, or commercial prospecting. You may object to these secondary purposes at any time by contacting privacy@primero.com.
Sensitive Data and Minors
Primero AI does not intentionally collect sensitive personal data. Sensitive data may include information related to health, ethnicity, religion, political views, union affiliation, sexual orientation, or other intimate aspects of a person.
Primero AI does not intentionally collect personal data from minors under 18 years old. If we become aware that a minor has provided personal data, we will take reasonable steps to delete it.
Transfers
We do not transfer personal data to third parties without consent, except where permitted by applicable law, required to provide our services, necessary to comply with legal obligations, or required to protect rights in a legal process.
Where service providers process data on our behalf, we expect them to use the data only for the agreed purpose and to apply appropriate security safeguards.
Security
Primero AI maintains technical, administrative, and organizational safeguards designed to protect personal data against unauthorized access, alteration, disclosure, loss, or destruction.
These safeguards may include encryption, access controls, resiliency measures, backup and recovery processes, and periodic review of security controls. If a security incident materially affects your rights, we will notify you as required by applicable law.
Your Rights
You may request access, rectification, cancellation, or opposition regarding your personal data, as well as revoke consent or limit the use or disclosure of your personal data where legally applicable.
To exercise these rights, contact privacy@primero.com. Your request should include:
- Your name and a way to contact you.
- Documents that prove your identity or legal representation.
- A clear description of the personal data or right involved.
- Any information that helps us locate the relevant data.
We will respond within the timeframes required by applicable Mexican law.
Cookies
Our website may use cookies or similar technologies to support site functionality, understand usage, improve content, detect errors, and improve the visitor experience.
You can disable, reject, restrict, or delete cookies through your browser settings. Some website features may not work correctly if cookies are disabled.
Updates
We may update this Privacy Notice from time to time. Material changes will be published on this website.